Senior Social Media & Content Executive

As a Senior Social Media & Content Executive, I oversee the strategic development and execution of digital content across multiple platforms, focusing on enhancing brand visibility and engagement.

A key aspect of my role is managing the entire lifecycle of our website, from initial design and functionality to ongoing maintenance and optimization. This includes ensuring the site remains visually appealing and user-friendly while aligning with current digital trends and best practices.

On a daily basis, I curate and create compelling articles that resonate with our audience, leveraging SEO strategies to maximize organic reach and engagement.

Additionally, I produce and edit short-form news videos, enhancing them with custom-designed graphics to enrich our video content and maintain high production standards.

In parallel, I serve as a dedicated TikTok Content Creator, producing captivating short-form videos that highlight and promote our products featured on the TikTok shop.

This involves conceptualizing and executing creative ideas that effectively showcase product benefits and appeal to TikTok's diverse user base.

Beyond content creation, my responsibilities extend to continuous improvement initiatives for our website, implementing enhancements that optimize user experience and drive conversion.

I also contribute to shaping our dynamic content strategy, collaborating cross-functionally to align digital efforts with broader marketing objectives and KPIs.

Overall, my role blends creative content production with strategic digital management, aiming to foster brand growth through compelling storytelling and innovative digital experiences across social media and web platforms.